Figuring out how to make the best use of Black Friday as a digital marketer can lead one down a deep rabbit hole of research. But what if we told you that we’ve already done that research for you? It’s true!
Especially those involved with or looking for WordPress-related plugins, themes, and services. We’ve created a high-profile list of WordPress Black Friday deals to help brands make the best use of Black Friday selling. What’s more, your brand can participate, too. Are you intrigued?
Make the Best Use of Black Friday with Deal Sites
Wait a minute, you didn’t know that different websites to house Black Friday deals exist? They do indeed and are typically broken out into niches, though not always, especially in the wake of affiliate marketing, which elevates blogs featuring affiliate links. Black Friday blogs from affiliates seem to triple as the retailer’s holiday approaches.
The website for WordPress Black Friday deals is a collaboration between our brand, ClickWhale, the Amazon Affiliates plugin, AAWP, and MHThemes, the WordPress theme development company. Which is to say, the site is led by three powerhouses in the industry.
A temporary hub for the best WordPress-related products, the new website allows clients to browse at will. Once they locate the deals that interest them, they can select and buy a product or membership using the assigned savings code. There are dozens of these deals available to peruse on the site, and your brand’s exclusive deal can be featured there, too. Follow the steps to become a sponsor to add your deal to the lineup for next year.
It’s never too soon to start taking action to make the best use of Black Friday to increase your bottom line.
Preparations to Make the Best Use of Black Friday
If you need ideas to prepare your Black Friday exclusives for the market, then you’ll want to keep reading. Next is a brief list of strategies to consider implementing ahead of Black Friday 2024.
- Know the budget for the necessary marketing campaign(s).
- Implement promotional materials on various platforms.
- Research and observe competitors’ Black Friday behavior and pivot accordingly.
- Make the exclusive irresistible.
- Triple-check that the POS (point of sale) system is in great working order.
- Hire more staff, if necessary, to attend to customer service concerns.
- Don’t lose track of SEO.
Black Friday isn’t only a digital entity, though, it is heavily used for pushing digital sales. Whether your services or products are available online or in a brick-and-mortar location, marketing them is essential. As is knowing the budget for the marketing campaigns you will undoubtedly launch.
If you’re unsure of how or what kind of promotional materials you want to use, review those of your competitors. It’s a great starting point and can assist with structuring a timeline, cementing costs, and any additional overhead to manage the event.
Scrape through everything with a fine-toothed comb from the start of a buyer’s experience to the end. Weed out any cracks in the system for checkout, payment, or shipping. Doing so helps prepare to offset any issues or to reduce or eliminate them. If you suspect you’ll need more hands on deck, hire any additional staff to take on the increase in customer service issues.
Lastly, remember not to lose sight of SEO throughout the preparation process. Prioritize your keywords in promotional materials, social media profiles, and the main website. We recommend including keywords in customer service conversations, too. It’s never enough!
Tips to Make the Best Use of Black Friday Exclusives
Aside from becoming a sponsor on the Black Friday deals website referenced above, consider the following:
Get inside the minds of Black Friday shoppers. Highlight the uniqueness of the holiday repeatedly for clients to build their own FOMO (fear of missing out). Remember, many people wait for this event to happen in anticipation of being enticed by exclusive offerings. How will your brand entice them away from competitors? Food for thought as you plan out the impending marketing campaign.
Raise the stakes with top-notch exclusives. Every retailer leans into Black Friday, so how will you make your offering stand out? Make the offer irresistible! How you’re going to do that is up to you. But know that customers are looking for those top-notch exclusives. Do your best to deliver.
Are your offerings mobile-friendly? Statistics have repeatedly shown that most users are on mobile smart devices when viewing digital information. During the cross-check process of reviewing if the website is loading correctly, etc., make sure that the mobile view settings are on point, too.
Whether you want to clear out inventory, introduce a new product line, or simply increase annual revenue ahead of the New Year. Make the best use of Black Friday by finding the joys of digital marketing, and basking in opportunities to spread brand awareness. Opportunities like our WordPress Black Friday deals website. We can’t wait to watch how well you do there!
Make the Best use of Black Friday Marketing with ClickWhale
